Mumbo Jumbo

Mumbo Jumbo
Adobe Illustrator

Mumbo Jumbo: (noun) Unintelligible or incomprehensible language; gibberish. Language or ritualistic activity intended to confuse. A complicated or obscure ritual. An object believed to have supernatural powers; a fetish.

The latest typography project. We were instructed to come up with a design that used only typography of a word and its definition to create something that evokes the feeling of that word. After struggling to find a word, i came up with this crazy way to make the word one continuous line. Since we can't use lines or any illustration other than text, I replaced the line with the definition of the word. So each outline is actually another string of text defining Mumbo Jumbo. And let me tell you, my eyes are mumbo jumbo after finishing this. This was a really fun project and it turned out much better than my intial thoughts of this project.