Limeade Packaging

Caribbean Limeade Carton
FINAL PACKAGING Image

So I finally got my carton put together. I'm pretty stoked about that. This image doesn't quite do it justice but I am getting a better one (from a photo major with a really expensive camera). In this image, you can see the way that limes would line up on the bottom when placed on the shelf.

Please let me know your thoughts. I had a class critique with a packaging expert who works for Hershey. He said that mine has a good bit of potential, chose it as top three in the class.

Caribbean Limeade, man.

Caribbean Limeade
Clover Farms
Packaging

Why hello all. Its been a while. I've been hard at work on my portfolio and this will certainly be added as well. I'm in a new Packaging class this semester, our first project: redesign a carton of limeade. Of course I kept my simple design, with a slight bit of flair and included the appetite appeal of the limes. This layout is the full carton, I just put the real one together and a photograph will soon be posted. But if you can see the front side, you will realize that once they are lined up on the shelf, the half limes that appear on the front will appear full in a row. This is another eye catching idea that will help notice the brand and what the packaging is actually for.
I'm personally really enjoying this class, and this project. Up next: Godiva!