Designathon 2011

Logo redesign for the new name of 

Ephrata Performing Arts Center

Its been way too long since I have blogged. This logo was from the most recent AIGA event. The 24-hour designathon is an exhausting event in which we spent a full 24 hours working to help non-profits. Most non-profit organizations don't have money to spend on design work or advertising. This is where AIGA comes in. This year I was in a group with two other fellas to redesign the logo for Ephrata Performing Arts Center. This local community center has had about 10 different names and several logo changes. We were asked to design a contemporary logo to incorporate both the new name "Sharadin Bigler Theater" with the old umbrella name "Ephrata Performing Arts Center". 
My logo started in the beginning stages to develop as a ticket. The words worked as puzzle pieces, being precisly placed to fit on the ticket stub. With further exploration, I realized that the typography was strong enough to stand alone. The circles lined up represent the lights of the theater. The color scheme is based on the red colors used in previous logos that they seemed fond of. I wanted to keep the rich warm colors that play into the way the light hits you when you're on stage. When placing this logo on the building, I tilted it to give it the spunk that the theater shows.
Overall, designathon was quite successful. We recently went to speak to more board members of the Ephrata Performing Arts Center and present our logo ideas. No news back, but I enjoyed the process regardless.