AJ Jenkins
Kentucky Straight Bourbon
Packaging Design
FINAL PROJECT for PACKAGING!
(can you tell i'm slightly excited?)
For A.J. Jenkins Kentucky Straight Bourbon, the packaging must meet high standards. This old time sippin’ whiskey comes from a company whose bottles are timeless and their distilling process is rare. Targeting men, usually above the age of the 30, this old classic label gives the satisfaction of a good whiskey reminiscent of the 1800s. The ribbon is tightly wrapped around the bottle, attached with a personalized wax seal. On the shelf, this bottle would show the craftsmanship of a classic, enhancing a consumer’s likeliness to purchase a newer brand that engages all the values of the aged whiskey. As a brand, A.J. Jenkins stands true to their traditions by selling their old family brewed whiskey in a new market, with a modern outlook. This packaging project became a success when the label shape took place and the research of the classic bottles was introduced. When packaging this whiskey, the bottle would be much more personalized to the shape of A.J. Jenkins and reproduced with the hand crafted seal of every bottle.
